About Us

William Arruda, Founder & President

William ArrudaDubbed the 'Personal Branding Guru' by the media and clients alike, William Arruda is a brand strategist, public speaker and author. Combining his twenty years' corporate branding experience with his passion for the people, William founded Reach Communications Consulting, Inc. (www.reachcc.com) and most recently the Reach Branding Club.

William has become a sought-after speaker on the topics of branding, human potential and motivation by some of the world's strongest brands —including Microsoft, JPMorgan Chase, Disney, IBM and Warner Bros; and he works with many up-and-coming brands as well. He has appeared on BBC TV, the Discovery Channel and Radio America. William has written for and contributed to numerous publications including the Wall Street Journal, Harvard Business Review, Chicago Tribune, Los Angeles Times, New York Newsday, Trends (Belgium), Metro (UK) and Strategies (France). He also writes for the American Marketing Association, the Chartered Institute of Marketing (UK), PR News and MarketingProfs.

William is co-author of the upcoming book, Career Distinction: Stand Out by Building Your Brand (Wiley 2007). He is a member of the International Coach Federation and holds a Master's Degree in Education. A member of the American Airlines Million Miles Club, he spends his time traveling the world with his message of branding for business and personal success.

You can reach him at william@reachbrandingclub.com


"Working with Reach has been both fascinating for me and extremely valuable to my business."

Christophe Ginisty, Founder and Managing Director, Rumeur Publique, Best PR Agency of the Year, 2003

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Career Distinction: Stand Out by Building Your Brand (Wiley)
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Career Distinction: Stand Out by Building Your Brand